01.11.09
Books to be read by Web Marketers
Here’s a list of must have books, if you are a Web Marketer.
All books by Subject. Price as on Amazon on Jan 3, 2009.
1. Analytics:
Advanced Web Metrics with Google Analytics By: Brian Clifton $26.39
Web Analytics: An Hour a Day By: Avinash Kaushik (Author) $19.79
2. Landing Page Optimization/Testing/Usability
Always Be Testing: The Complete Guide to Google Website Optimizer By: Bryan Eisenberg, $19.79
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions By: Tim Ash $19.79 (good book, but very technical)
Don’t Make Me Think: A Common Sense Appr to Web Usability, 2nd Edition By: Steve Krug $26.40
3. SEO/SEM
Search Engine Optimization: Your visual blueprintfor effective Internet marketing By: Kristopher B. Jones
$19.79
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) by Mike Moran and Bill Hunt $31.49
4. Social Media
Social Media Marketing: An Hour a Day By: Dave Evans, Susan Bratton $19.79
5. Writing for the Web
Letting Go of the Words: Writing Web Content that Works By: Janice Redish $32.97
6. Adwords/PPC
AdWords For Dummies by Howie Jacobson $16.49
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DO NOT READ LIST
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
By: Perry Marshall, Bryan Todd $16.47
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines By: Boris Mordkovich, Eugene Mordkovich $20.65
