Posted in Technology at 5:21 am by The Editor
Goal Conversion is the action you expect a visitor to take during a visit.
The path the visitor takes to reach this goal is called the funnel.
Here’s a step by step guide to how you can set a goal using Google Analytics.
Google Analytics allows you to set 4 goals per profile.
If you have more goals to set, set up a different profile and set the additional goals in that profile. Read more »
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Posted in Technology at 7:19 am by The Editor
Here’s a list of must have books, if you are a Web Marketer.
All books by Subject. Price as on Amazon on Jan 3, 2009.
1. Analytics:
Advanced Web Metrics with Google Analytics By: Brian Clifton $26.39
Web Analytics: An Hour a Day By: Avinash Kaushik (Author) $19.79 Read more »
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Posted in Technology at 10:31 am by The Editor
I’ve used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you’re paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or use Urchin which has a more diluted reporting capability. Read more »
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Posted in Technology at 7:44 am by The Editor
Always Be Testing: The Complete Guide to Google Website Optimizer (Paperback)
by Bryan Eisenberg , John Quarto-vonTivadar
Bryan Eisenberg details every aspect of the webpage that can be tested. There is a chapter by chapter .. blow by blow account of what can be tested. All the chapters mention additional online resources, you can get more detail from. Read more »
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Posted in Miscellaneous, Technology at 7:34 am by The Editor
I have been one of those early adopters of Internet technology in India ever since VSNL introduced it at Rs. 15,000 per year. Since then the progress to the broadband speeds has been slow in coming but a welcome one. It is also fairly valued. Still, we as consumers must demand better, faster, cheaper, more reliable services. More importantly, the lacunae in these services must be pointed out so these PSU babus don’t take us for a ride! Being in Pune hailed as our answer to Bangalore, it is even more obligatory to keep vigilent as consumers of modern technology. So here’s my list of woes with Broadband: Read more »
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Posted in Technology at 5:01 am by The Editor
Pioneer HDMI DVD Player DV 490V-S is a progressive upscaling DVD player that can output video signals at resolutions of 420p/720p/1080i. It supports virtually all output connectors including, in the order of video superiority, HDMI, Component, S-Video and Composite. It also has the ability to output the audio signal with either HDMI, TOSLINK (optical digital audio connector), Coaxial or Composite connectors. Additionally it is DivX certified and also supports all common CD/DVD formats. And finally the most important feature of all – this is a universal region free player that plays both PAL and NTSC formats! Read more »
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Posted in Technology at 5:58 am by The Editor
INETA (The International .NET Association) is an organization that is responsible for organizing and supporting the growing community of user groups across the world. Today INETA supports over 100,809 members in 327 user groups, spread across different countries with one single focus – to help foster the community spirit and in the process help and educate developers, professionals and IT managers.
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