Ads to dress up Pune-Mumbai trains
TOI : PUNE: Lalu’s ‘advertising and brand-baaja’ for the Indian railways is set to roll into Pune.
In the next few months, three Pune-Mumbai trains — Sinhagad Express, Pragati Express and Intercity Express — as well as three goods trains will wear advertisements on their coaches.
And moves are also afoot to offer a limited-period brand name for some trains.
The railways are looking at maximising revenues in the advertising initiative by covering all coaches of the three passenger trains with ad content, while leaving space for the display of train names and reservation charts.
The Sinhagad Express has 17 coaches, Pragati Express 12 and Intercity Express 11.
Initially, the railways are targeting a revenue ranging between Rs 11 lakh and Rs 19 lakh per train per year, which would subsequently be increased by around ten per cent every year.
The advertising agencies will be required to use special fleet graphic films to cover the trains with ads.
The railway authorities have made it clear that no offensive or vulgar advertisements would be allowed.
Apart from offering ad space on its fleet, the railways are also working on branding of trains. Here, you could have the sponsoring company’s name being attached to the name of the train for a limited period.
Senior railway officials told TOI that such branding has been long overdue. While branding is allowed only for holiday special trains, the hitch for the Pune railway division is that the two holiday specials running from the city leave at night. Print Save EMail Write to Editor Get personalised news s…More




